How to choose keywords

How to choose keywords

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How to choose keywords

Choosing the right keywords is very important, if you go the wrong way in doing this, the result will definitely be detrimental to your site. Therefore, it is necessary to learn how to choose the right keyword. If you are also eager to learn this simple but very important trick, follow the rest of the article till the end.

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First of all, it should be noted that keyword means the phrase that people enter in search engines like Google to get the results they need. As a result, the selection of keywords should be based on the topic of the website.



Also, there should be no secrets on just one word; Rather, you should choose several keywords and work on them to increase the chances of appearing in the search results for your site.

When you have selected several keywords and use them on your site, Google's algorithms will identify these keywords and if there are searches related or close to them; Your site will also be shown in the results list.

 

Use keywords

Now that you have information about keywords and their role in SEO; It's time to learn how to use them. In simpler language, after you have identified the keywords, insert them in the sections mentioned:

Site Title – This part is the most important. If you want to be seen in Google results for searches related to keywords, it is necessary to have that keyword in the title of the site. It has a lot of influence in this case, for example, the music topic that is published in a post by a singer, the name of the singer should be mentioned in the title

Page URL – Studies have shown that Google ranks websites that include the keyword in the URL better.

Page Description - The meta description is shown below the site link on the search results page and has a direct impact on the click rate. So it is better to write the description meta more carefully.

Headings - use the keyword in H1, H2, H3 headings. Of course, it is better to use H1 only once per page, but there is no limit for other headings.

Page Text – Use keywords well in page text. Of course, be careful not to overdo it. Because if Google realizes that you are only thinking about using keywords and the text of the content has no special value, it will not rank that page.

Links – Use keyword anchor text for both backlinks and internal links. This trick will improve the ranking of the site in those keywords.

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